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Type is most of a website, and most of the work is invisible: measure, rhythm, loading strategy, the fallback nobody bothered to design. What we ship, and what it costs in kilobytes.
2 posts
Ratios are easy to pick and mostly wrong. A scale earns its place when every step has a job on a real page: five sizes, a measure that holds at 320 and at 1440 pixels, and clamp() written so a designer can read it out loud.
A variable font is not automatically cheaper than two static weights, subsetting saves less than people think, and the expensive part is usually the fallback nobody designed. What a typeface actually costs, measured in bytes, requests and reflow.